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 newspaper design

NEWSPAPER DESIGN: EDITORIAL, CLASSIFIED & ONLINE



before and after gallery
newspaper design
Newspaper design can be a catalyst for positive change. Visit the gallery to see how we improve publications and websites.


See the best front pages each morning


newspaper design

EDITORIAL NEWSPAPER DESIGN



Wyoming Tribune Eagle
Idaho State Journal
Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Sunday Star-Times
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
newspaper design

CLASSIFIED NEWSPAPER DESIGN



Miami Herald
Hartford Courant
Santa Fe New Mexican
Yakima Herald
Bakersfield Californian
Brainerd Dispatch
Wilson Daily Times
Birmingham News
Daily Press
Springfield Republican
The Morning Sun
newspaper design

ONLINE NEWSPAPER DESIGN



Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
 newspaper design

WEB SITE DESIGN



SunshineTimes.com
Wilsondaily.com
Mydailyrecord.com
blognewsnet.com
Observer-reporter.com
Reynolds at Reno
Online Media Solutions
Al Qarar
HomePagesUSA
Young Audiences of Virginia
newspaper design

NEWSPAPER DESIGN WHITEPAPER


newspaper design
A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
 newspaper design

TARGETED PUBLICATIONS



The Flagship
help@home
Stars & Stripes
newspaper design

INTERACTIVE TOUR OF NEWSPAPER DESIGN



See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
newspaper design

RADICAL STRATEGIES FOR CIRCULATION WOES



The Herald & News
money, sexes, tech & stuff
Sunday Post-Dispatch
Wyoming Tribune Eagle
newspaper design

STORIES BEHIND THE REDESIGNS



Wyoming Tribune Eagle
Idaho State Journal
The Virginian-Pilot
St. Louis Post-Dispatch
Bakersfield Californian
Herald & News
Portland Press-Herald

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 newspaper design
Wyoming Tribune Eagle
NEWSPAPER DESIGN
newspaper design
Wyoming Eagle Tribune
NEWSPAPER DESIGN
  
 For the second week in a row, the redesign of the Wyoming Tribune Eagle has produced a significant boost in single-copy sales, averaging more than a 15 percent increase year over year. Most redesigns produce a spike in their first week, then fall off to pre-redesign levels. This doesn't seem to be the case in Cheyenne. See the pages

Read NAA's story about single-copy gains in Cheyenne

Read Charles Apple's story
 
 
Orlando Sentinel redesign

  
 
 newspaper design
El Universal
The leading newspapers in Mexico City and Bogotá get first-of-their kind redesigns. El Universal (247,000-circ.) gets a radical redesign of Mexico's largest and best-know classifieds, both in print and online.

aviso oportuno

Building on Lucie Lacava's redesign of 2003, Brass Tacks put a new face on Aviso Oportuno, Mexico's best known brand for classified advertising. For its online redesign, less was more, with a dramatically simple user interface that eliminated clutter and keystrokes, and reduced the online brands from six to one. Now Aviso Oportuno is poised to become “The Google of Mexican Classifieds.” Click to see before and after and live site.

Next up, a redesign ushers in an entirely new branding strategy at Colombia's largest newspaper, 453,000-circ. El Tiempo.

NEWSPAPER DESIGN
  
 
newspaper design
Country Life
NEWSPAPER DESIGN
  
 Country Life is a weekly broadsheet section produced by the Republican American in Waterbury, CT. It targets the wealthy residents of the affluent towns north and west of Waterbury. Country Life bucks the tab-conversion trend. It was failing as a tab, so it was reborn as a broadsheet with a redesign by Brass Tacks. Now it's chock full of ads and better positioned to compete more efffectively with all other products – tab or broadsheet. See the other pages.
 
 
 newspaper design
Pocatello Idaho State Journal
NEWSPAPER DESIGN
newspaper design
Idaho State Journal
NEWSPAPER DESIGN
  
 The ISJ shows its passion for Pocatello by filling its fronts with faces – featuring five or more per front per day. You can't be too local and you can't run too many faces of local people, because everyone loves to hear these words: "I saw your picture in the paper." See the pages.

Circulation up! Hear from the circulation director.

Read the Poynter Institute interview: Bringing big changes to a little place called Pocatello
 
 
 newspaper design
Victory for Bakersfield's newspaper
newspaper design
newspaper design
Bakersfield Californian newspaper
newspaper design
  
The Californian's redesign earned it a spot on Editor & Publisher's list of “Ten That Do it Right.” According to E & P, Bakersfield is appealing to its “really, really conservative market with a really, really radical redesign.”

And it's working.

Circulation stops are down and revenue is up – over a thousand inches in the redesigned real estate section alone. See before and after, see more pages and read the stories.


  
 
 newspaper design
Beautiful Eureaka newspaper
newspaper design
newspaper design
The Eureka Reporter
newspaper design
  
 The Eureka (CA) Reporter was just a 6,000-circ. weekly in 2004. Our radical yet elegant redesign helped this startup weekly grow to a daily in less than two years. The Reporter goes head-to-head with an established daily owned by Dean Singleton, who told The San Francisco Chronicle last month that his competitor, “does some good design things.” The Society of News Design agrees – they cited this redesign as one of the best in the world. See more pages.

 
 
newspaper design
big pictures
Do 6-column photos boost readership and revenue?>>

new rules for newspapers
How newspapers should play to win in the Internet age.>>
newspaper design
How TV books hurt newspapers
By reinforcing our fear of change.>>
newspaper design
Washington Post gets visual
Len Downie's memo calls for more emphasis on design.>>
newspaper design
Newspaper Next is the answer
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>
newspaper design
Lies, damn lies and statistics about newspaper circulation
See the charts that show why now is the time to redesign for revenue.>>
newspaper design
How to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>
newspaper design
Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>
newspaper design
NYTimes.com redesign is not enough
This online redesign is not enough to please users and advertisers.>>
newspaper design
Does design matter to readers?
newspaper design
Design does matter to readers, but only if it's reader driven.>>
newspaper design
Newspaper innovation is lacking
If newspaper markets are so different, why do most papers look so much alike?>>
newspaper design
Newspaper redesign
I wish you luck and offer some advice.>>
newspaper design
Newspaper tab conversion
This overhyped trend is a non-starter for America.>>
newspaper design
Newspaper design contest
We can make a difference, but not by chasing awards.>>
newspaper design
Newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>
newspaper design
Newspaper design contest
A thousand awards a year? Gimme a break.>>
newspaper design
Readership Institute
They never said higher RBS scores would sell more newspapers.>>


  
newspaper design
© 2007 Brass Tacks Design. All Rights Reserved.
newspaper design