newspaper design
classified design
web design
online design
newspaper redesign
classified redesign

Bakersfield Californian

Before & after

Classified redesign

Prototype story

Focus group story

First week's results

Bakersfield, CA


Date of redesign
March 2006

Design goals
Transform the front page from dull to dramatic, with more compelling content selection, presentation, headline writing, use of color and typography, and more emphasis on local news.

Headline typography
Poynter Gothic and Mercury Display

Nameplate typography
Custom design by Jim Parkinson

Section flag typography
Mercury Display

Front-end system
QuarkXPress QPS

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