Before & after
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Editorial redesign
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Prototype story
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Focus group story
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First week's results
City
Bakersfield, CA
Circulation
75,000
Date of redesign
March 2006
Design goals
Increase traffic by boosting visual appeal; Make classifieds easier to read and easier to use.
Headline typography
Poynter Gothic and Mercury Display
Section flag typography
Poynter Gothic
Front-end system
Mactive