newspaper design
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newspaper redesign
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Sunday Post-Dispatch

A story about the prototype

City: St. Louis, Missouri

Circulation: 520,000

Date of prototype:
February 1998

Headline typography:
Berthold Bodoni Antiqua Condensed and Franklin Gothic Extra Condensed

Front-end system:
Atex News Layout and QuarkXPress for Macintosh

Design goal:
Boost Sunday single-copy sales by promoting both editorial content and advertising.

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