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Redesign boosts circulation of the
Idaho State Journal

From Dave Mapel, Idaho State Journal circulation director
  • Paid circulation, January 2007 vs. February 2007 UP 4%
  • Paid circulation, February 2006 vs. February 2007 (year-to-date) UP 4%
  • Single-copy sales, January 2007 vs. February 2007 UP 5%
  • Single-copy sales, February 2006 vs. February 2007 (year-to-date) UP 8%

    Bringing big changes to a little place called Pocatello
    Interview with Jerermy Gilbert, Design Editor, The Poynter Institute

    See before-and-after pages
    Side-by-side comparisons are the best way to see changes in design and content.

    From Ian Fennel, Idaho State Journal editor
    "The redesign that Brass Tacks developed grabbed our readers, but it was also the shock therapy necessary to get the attention of non-readers. What people see first in our redesign is the new look, but Brass Tacks' redesign process goes beyond that and deals mostly with content. Your stories, photos and columns are what really drive your readership. Our readers love the new look, but the new content is what has increased our single copy and home delivery numbers."

    Journal unveils new look

    POCATELLO - Idaho State Journal Publisher Bill Kunerth unveiled the redesigned Journal newspaper during a ceremony at the Stephens Performing Arts Center Wednesday night.

    More than 100 local dignitaries attended the event. The new Journal will hit newsstands Monday. "We take pride in our paper and we believe the better the paper the better the community," Kunerth said.

    Sarah Ifft, the wife of late Journal owner Nick Ifft, was excited about the paper's new look and content, which will feature brighter colors and more local news.

    "I think it's tremendous. What they have done in including the whole area is impressive. To me, it's taking care of southern Idaho - places like Bancroft and Grace - it's part of our area," she said.

    The front page of the new Journal will have five pictures of local people on its left side that will give snapshots of stories inside that day's paper. The print will be thicker, darker and easier to read. There will also be an expanded calendar on page A2. In response to reader feedback, a feature story about a local person will run every day on page A3.

    Crista Madsen, Portneuf Medical Center spokesperson, said she reads the paper every morning. As an advertiser, she said it has always been a great way to get the word out about PMC. "I like the new look. It's bright and fresh, but you still know it's the Idaho State Journal," she said.



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