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Country Life
Country Life is a weekly broadsheet section produced by the Republican American in Waterbury, CT. It targets the wealthy residents of the affluent towns north and west of Waterbury. It was failing as a tab, so it was reborn as a broadsheet, which boosted revenue 673 percent. Now it's chock full of ads and better positioned to compete more efffectively with all other products – tab or broadsheet.

Waterbury, CT


Date of redesign
February 2007

Design goal
Boost advertising sales

Headline typography
Gotham and Scotch Roman

Front-end system