newspaper design
 classified design
 web design
 online design
 newspaper redesign
 classified redesign
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Redesigns:
Hartford
ctnow.com
Omaha
Santa Fe
Birmingham
Springfield
Newport News
 Pittsburg

  Newport News’
   goals
  Before redesign
  Prototype
  Before & after
  6 more banners
  Automotive cover
  Recruitment cover
  Real estate cover
  House ads 1
  House ads 2
  Recruitment filler
  Real estate filler
  Focus groups



Daily Press

Newport News, VA
105,000 daily circ.

Aubrey Johnson, Classified advertising manager


ASSUMPTIONS
1. Marketing information in the banner helps customers place orders for ads.

2. Full-page index directs readers to the page they’re looking for.

3. Numerical classifications help readers find the category they want.


STRATEGIES
1. Include people as much as possible – in the main banner, house ads and classification headings – to increase the appeal of the section.

2. Prominently display testimonials on main classified page.

3. Increase use of process color.

4. Simplify the old marketing information in the banner.

5. Increase size of numbers in classfication headings to enhance navigation.

6. Include useful editorial content throughout the classified section to boost readership.
Before & after



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