newspaper design
classified design
web design
online design
newspaper redesign
classified redesign

The Yakima Herald

Before & after

Editorial redesign

City
Yakima, WA

Circulation
40,000

Date of redesign
Fall 2004

Design goals
Make classifieds more appealing, easier to read and easier to use.

Headline typography
Metromedium

Section flag typography
Metromedium

Front-end system
Baseview