Idaho State Journal
From the editor
Journal's new look is content-driven and reader-driven
From the circulation director
Single-copy and paid circulation up
From The Poynter Institute
Bringing big changes to a little place called Pocatello
City
Pocatello, ID
Circulation
17,000
Date of redesign
February 2006
Design goals
Boost readership and revenue by connecting with the local community
Headline typography
Escrow and Gotham
Nameplate typography
Trajan
Section flag typography
Gotham
Front-end system
InDesign