newspaper design
classified design
web design
online design
newspaper redesign
classified redesign

Idaho State Journal

From the editor
Journal's new look is content-driven and reader-driven

From the circulation director
Single-copy and paid circulation up

From The Poynter Institute
Bringing big changes to a little place called Pocatello

City
Pocatello, ID

Circulation
17,000

Date of redesign
February 2006

Design goals
Boost readership and revenue by connecting with the local community

Headline typography
Escrow and Gotham

Nameplate typography
Trajan

Section flag typography
Gotham

Front-end system
InDesign




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AFTER