Before & after
4 more banners
Real estate cover
250,000 daily circ.
Nancy Stimac, Classified Advertising Director
1. Eliminate all content within the current banner except for the section flag, index, and phone numbers and url for placing classified ads, to give greater emphasis to these features by removing clutter.
2. Eliminate the numerical classification system because we believe no one uses it.
3. Anchor a feature within a well beneath the banner to promote both print and online classifieds.
4. Make advertorial products (Real Estate, Wednesday Wheels) look different from editorial print products, but the same as print and online classified products to co-brand all classified products.
5. Create a library of banners that change every day to increase the visual appeal of the section. Consider illustrating these banners with real people from the community.