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Design tips Stories Redesigns: Hartford ctnow.com Omaha Santa Fe Birmingham Springfield Newport News Pittsburg
ctnow.com’s goals Before redesign Typical websites: Yahoo Newspaper Prototype A: Home page Click Careers Careers page Click Autos Cars.com page Prototype B: Home page Click Careers Careers page Click Autos Cars.com page Final Prototypes Focus groups  ctnow.com Hartford, CT
Nancy Stimac, Classified Advertising Director |
 FOCUS GROUP RESULTS 1. Awareness of ctnow.com was not pervasive. 2. Of those familiar with ctnow.com, few knew that it had more listings than the print product, so the in-paper marketing message was changed to emphasize that ctnow.com classifieds offer more listings than The Hartford Courant's classifieds. |