Country Life
Country Life is a weekly broadsheet section produced by the Republican American in Waterbury, CT. It targets the wealthy residents of the affluent towns north and west of Waterbury. It was failing as a tab, so it was reborn as a broadsheet, which boosted revenue 673 percent. Now it's chock full of ads and better positioned to compete more efffectively with all other products – tab or broadsheet.
City
Waterbury, CT
Circulation
20,000
Date of redesign
February 2007
Design goal
Boost advertising sales
Headline typography
Gotham and Scotch Roman
Front-end system
QuarkXPress