Before & after
Classified redesign
Prototype story
Focus group story
First week's results
City
Bakersfield, CA
Circulation
75,000
Date of redesign
March 2006
Design goals
Transform the front page from dull to dramatic, with more compelling content selection, presentation, headline writing, use of color and typography, and more emphasis on local news.
Headline typography
Poynter Gothic and Mercury Display
Nameplate typography
Custom design by Jim Parkinson
Section flag typography
Mercury Display
Front-end system
QuarkXPress QPS
