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Resources:
Design tips Stories Redesigns: Hartford ctnow.com Omaha Santa Fe Birmingham Springfield Newport News Pittsburg
  Newport News’   goals   Before redesign   Prototype   Before & after   6 more banners   Automotive cover   Recruitment cover   Real estate cover   House ads 1   House ads 2   Recruitment filler   Real estate filler   Focus groups Daily Press Newport News, VA
105,000 daily circ. Aubrey Johnson, Classified advertising manager |
ASSUMPTIONS 1. Marketing information in the banner helps customers place orders for ads. 2. Full-page index directs readers to the page they’re looking for. 3. Numerical classifications help readers find the category they want.
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