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Resources:
Design tips Stories Redesigns: Hartford ctnow.com Omaha Birmingham Springfield Newport News Pittsburg
  Omaha’s goals   Before redesign   Before & after   Prototype   20 more banners   Sunday banners   Automotive banners   Recruitment banner   Automotive cover   Recruitment cover   Real estate cover   Focus groups Omaha World-Herald Omaha, NE
210,000 daily circ. Peggy Blevins, Classified advertising manager |
GOALS 1. Rebrand classified to include other newspapers owned by the Omaha World-Herald in western Iowa and throughout Nebraska. This will allow for intergration of online classified listings for all the World-Herald's newspapers under a single brand. 2. Develop a visual style for the classified banner to increase the number of people who look at the section every day. 3. Improve legibility, navigation and user-friendliness. 4. Increase the visual appeal of the automotive, recruitment and real estate sections to match the visual sophistication of the news sections.
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